Can Nuro Carve Out A Niche in the Driverless Delivery Van Market?

To imagine the Nuro driverless delivery van you have to picture a four-wheeled handbag with a sideways handle. A 1500 lb 17′(approx)x 3′ handbag.

The Nuro is the brainchild of Dave Ferguson and Jiajun Zhu. The pair worked on Google’s self-navigating Waymo. Jiajun was a project engineer. Ferguson holds a Doctorate in Robotics from Carnegie Mellon.

Naturally, driverless vehicles raise safety concerns. Since it is not intended to set a wheel on the highway the Nuro is a low-speed vehicle. To avoid hitting pedestrians the van is designed to aim itself for the nearest inanimate object.

Intended solely for local deliveries the Nuro’s cargo area whose capacity is about 250 lbs. It can be tailored to suit the needs of any business. It can be refrigerated for delivering perishables or can contain rods for hanging clothes.

As Ferguson sees it the Nuro will not put people out of work. He argues that Nuro will create new work opportunities for displaced delivery drivers. His reasoning is that by creating new markets the Nuro will, in turn, create new jobs.

Though autonomous the Nuro has a windshield to calm other motorists. What is more calming than looking through the windshield of an oncoming vehicle and not seeing a driver?

Nuro faces three obstacles. As of this writing, no one has expressed an interest in buying Nuros. Other larger companies like Ford and GM have a head start developing their driver-free delivery vehicles. Only a few states have legalized driverless vehicles.

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Carl Michael
Carl Michael captivated with the gleaming catches inside his awesome uncle's Buick Electra, it didn't take him long to get snared on the auto culture; both in the city and in hustling. Carl has worked for a noteworthy oil organization as a business agent covering a region of 40 corner stores. A while later, he turned into an escort to high positioning legislators and government authorities. Through happy stories, he investigates the connection amongst Driver and Machine. When he is not caught up with expounding on autos, he appreciates driving his 1997 Lincoln Mark VIII LSC or his 2001 Ford F150 7700.