Luxury Trucks Taking Off
Mercedes and BMW are some of the worlds top leading luxury car brands. They produce luxury and sport vehicles, while starting to slowly get into the crossover and SUV space. However, both of them are shifting more focus towards making light-trucks.
Sales on cars fell dramatically in the last year, but sales on crossovers and SUV’s rose. Because of this, car makers are shifting the majority of their focus away from their already successful sedans to explore the neglected world of luxury crossovers and SUV’s. Adding trucks to their lineup leads luxury brands a step in the right direction with the recent surge of demand. Companies like BMW are now pledging more inventory to hold SUV’s to try and get ahead of this change. Mercedes is putting a lot of time in to redesigning their current SUV’s to stay relevant in the ever changing landscape that is luxury SUV’s.
Overall, crossovers and SUV’s are definitely on the rise. Not only are more luxury brands trying to hop on the train and produce them, but more consumers are purchasing them and the proof is in the numbers. With sales up worldwide on luxury crossovers and SUV’s, brands like BMW and Mercedes are doing their best to stay ahead of the curve in production and advancement.