Lyft shops for drivers on used-car lots
Next to Uber, Lyft is the largest ride-sharing service in the United States. Similar to Uber, Lyft is working to find ways to increase its business. One of the ways that it is working to do this today is to find more drivers to operate its platform. While there are advantages to driving for the company, Lyft is now looking for new ways to find customers.
Lyft has recently teamed up with the National Independent Automobile Dealers Association in an effort to find new drivers. The group of dealerships will now work to connect potential Lyft drivers with the driving service. When an individual comes into the dealership to buy the car, the dealership will attempt to make a connection between the driver and Lyft in an attempt to turn them into a new driver.
While this is a clear advantage for Lyft, there are also advantages for the dealership. First, drivers that sign up for the program in this manner will have the ability to connect their Lyft account with their loan payment. Drivers will have their auto payments paid directly out of their Lyft account as opposed to withdrawing funds and then sending it to the auto lender.
The ride-sharing service and the organization will also team up in a way to offer new services to customers. When a dealership has a customer that needs a ride, Lyft will be the new preferred provider for these rides. This could lead to an increased demand and job opportunities for all drivers.