Mercedes A-class launch will follow CLA model

Mercedes CLA compact luxury model’s success has led to the automaker to develop its 2019 A-class sedan in the same vain. Mercedes-Benz’s USA CEO, Dietmar Exler says the company wants to duplicate the success it had with the CLA, including attracting a younger buyer. Close to 80% of the CLA’s early buyers had never owned a Mercedes before, so Exler hopes to obtain new customers with the A-class as well. Most people who purchase a Mercedes will purchase several in their lifetime, so the move makes perfect sense.

The A-class sedan will launch in late 2018 and the company thinks that its styling will attract a brand new audience for the brand. The price point will be mor attractive to younger buyers, with a base price piint near $30,000. There is now doubt that a Mercedes-Benz at that low of a price point will be enticing to buyers of all ages, but especially the under 30 crowd. The CLA’s price point was similar, at $29,900, but is every bit of a luxury model as an Mercedes-Benz model.

The interior of the A-class will be what sets it apart as a luxury sedan, with the automaker revealing details and a few photos of what sedan will look like inside in November of 2017. The interior is even beyond that of the C-class with the Mercedes-Benz user Experience (MBUX) making its way into the model. The MBUX features a multifunctional steering wheel and a stand-alone cockpit with high-end appointments seen in the S-class.

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Joel Stocksdale
Joel Stocksdale has more than a quarter century joined car industry and car news coverage encounter that he conveys to Green Auto Shop perusers. Over the thirteen years that he possessed a car business, he worked straightforwardly with each significant auto mark in the vehicle business and got comfortable with all makes and models of autos. His energy for autos drove him to put over the most recent twelve years in car news coverage where he conveys all that experience to his perusers as he expounds on the vehicle business and the most recent test autos he drives.