Mercedes Plans More SUVs

To succeed in almost any business, a company needs to find something that sells and then sell more of it. For luxury automaker, Mercedes, that means beefing up its Sport Utility Vehicle (SUV) lineup. 2016 and 2017 were great years for Mercedes, as the company saw a huge increase in SUV sales, but they actually found themselves running low on inventory. In short, the demand was far greater than they had anticipated. This is a good problem to have but the car maker has big plans to ensure the company stays ahead of fellow luxury car maker, BMW. For the better part of 10 years BMW had the edge when it came to luxury SUVs, but the edge has gone to Mercedes the past two years. The company wants that advantage to grow even wider as it looks to expand its SUV lineup to include more smaller to mid-sized SUVS.

The extreme popularity of SUVs has exploded in recent years and BMW wants to be on the forefront, as sales continue to rise with no slowdown in sight. If Mercedes can give its customers more options and more models then they ca stay ahead of BMW in SUV sales. The company particularly wants to gain the edge on the new electric powertrain, as the new technology is just around the corner. There are rumors that the 2020 Mercedes EQC SUV will contain such technology and are moving forward with implementing the technology across their entire lineup of cars and SUVs.

Previous articleNissan’s ePower tech coming to U.S. vehicles
Next articleSubaru aims to get serious about micro sales in world’s biggest market
Carl Michael
Carl Michael captivated with the gleaming catches inside his awesome uncle's Buick Electra, it didn't take him long to get snared on the auto culture; both in the city and in hustling. Carl has worked for a noteworthy oil organization as a business agent covering a region of 40 corner stores. A while later, he turned into an escort to high positioning legislators and government authorities. Through happy stories, he investigates the connection amongst Driver and Machine. When he is not caught up with expounding on autos, he appreciates driving his 1997 Lincoln Mark VIII LSC or his 2001 Ford F150 7700.