Moving Detroit Auto Show to October Could Cut Costs
Organizers of the annual North American International Auto Show held in Detroit, Michigan each January are considering big changes to the event. The most obvious change would come by holding it three months earlier, in October. They are also looking at making the show a more low key event that takes the focus off of the vehicles themselves and stressing emerging technologies and auto products instead.
They expect to make a decision about the changes sometime in the first part of April. If the changes are approved, they will take effective in October of 2020. The show has seen less participation from many automakers in the past several years as the costs to attend a participate in the show have grown substantially. By refocusing the event and reducing costs, the organizers hope to entice some of those automakers to enter the event. Some major automakers that have decided to skip the event in the past include Mazda, Jaguar, Land Rover, and Porsche. Luring those companies back is a number one priority for the organizers.
Moving the show to October will reduce costs of overtime for setting up at the event and can draw more suppliers with the better weather. Holding it in a better climate can help the event by utilizing outdoor space. Simplifying display booths to focus more on individual products and technologies will give the event a more streamlined feel and attract more people to attend.