Toyota’s new execs see a crisis
For the past few decades, one of the most successful car companies in the world has continued to be Toyota. The company today is the producer of several of the top cars on the road including the Camry, Corolla, and Highlander. Toyota has been profitable in a wide range of economic cycles and is considered very cash rich today. While the company has been very successful in the past, the leadership has continued to state that they are still concerned about the future.
While Toyota has been successful in recent years, the company is now concerned about changes that are coming to the industry. One of the biggest concerns overall is that the future of the auto market is somewhat unpredictable. With the increased reliance on electric cars and rumors of self-driving vehicles, Toyota is continuing to be concerned about their ability to keep up with these changes. To ensure that they are able to stay competitive and in line with the industry, the company will continue to keep a strong cash balance on hand to fund any necessary investments.
Toyota may be even more concerned about the future of the auto industry as a whole. While this still may be a far way away from the eyes of consumers, the car company believes that cars may no longer be a primary form of transportation in many areas. Instead, many believe that public transit and other convenient transit options will soon replace cars entirely and Toyota will need to find ways to invest in these opportunities.